BRANCHE is a creative agency based in Paris, bringing together two complementary studios: Atelier la Branche (spaces) and ALB Design (image). Together, they draw on our proprietary M.A.T.R.I.C.E.® method to translate brand DNA into coherent, desirable, and effective architecture.
THE PLACE
La BRANCHE Workshop | Identity Architecture®
Architecture is the spatial translation of the DNA of a place, a brand, or an institution. It ensures a deep coherence between intention, material, and experience, and allows each project to express a unique and lasting identity.
Responsible architecture that is attentive to the site, the clarity of a route, and user comfort, working on everything from housing to flagship stores, hotels to retail, to produce appropriate responses tailored to the context.
The image
ALB DESIGN | Spaces of Experience®
It is a way of approaching brand identity as a total experience where signs, images, lights, interactions, and uses come together to create a sensory and engaging journey. This approach makes it possible to create emotional worlds that are easy to understand and immediately connected to the expression of an identity.
We build identities that can be expressed at all levels: visual universes, graphic principles, print & digital, signage, guidelines, and adaptation systems.
create consistency, sustainably
Bringing together place and image allows us to create consistent, clear, and lasting experiences. By linking architecture and visual identity, we strengthen the perceived value of brands, their consistency across a network, and their ability to engage customers and teams in the long term.
THE M.A.T.R.I.C.E.® METHOD
We measure the premises and the image, their perceived values, then decide on the design levers with the greatest impact. The method links three realities: brand promises, customer and team experience, and the effects observed before, during, and after. The result: creation is no longer simply an aesthetic choice; it becomes a response to an issue raised by our method.
We support brands that view location as a strategic lever for experience, consistency, and performance.
